2024 Toyota Prado Price: All Trims Compared & Costs

Anyone who has priced a new Toyota Prado lately knows the number can shift depending on which market you are standing in. With the all-new 250 Series landing in 2024, the price ladder has climbed across every trim — and the gap between the entry GX and the flagship Kakadu is wider than ever.

Australia base (GX): $72,500 ·
Australia flagship (Kakadu): $99,990 ·
UAE average new: 177,400 AED ·
Grades offered: 5 ·
Engine: 2.8L turbo-diesel 150 kW

Six key specs, one pattern: the 2024 Prado range spans a 38 % price spread from base to flagship, with the engine and core drivetrain held constant across all five grades.

How much is a brand new Toyota Prado 2024?

The short answer: it depends on which grade you pick and where you live. In Australia, Toyota’s official price ladder for the 250 Series starts at $72,500 for the GX and climbs to $99,990 for the Kakadu — both figures before on-road costs. The UAE market shows a different picture, and the US market has yet to receive final pricing.

2024 Prado GX price

• $72,500 before on-road costs in Australia (Chasing Cars)
• Entry grade with essential safety features (Toyota Australia)
• No longer available as a 7-seat variant (Chasing Cars)
• Price increase of $6,970 over previous-generation GX (Chasing Cars)

2024 Prado GXL price

• $79,990 before on-road costs (Chasing Cars)
• Available as 5-seat or 7-seat configuration (Toyota Australia)
• Mid-range value pick for families needing third-row seating

2024 Prado VX price

• $87,400 before on-road costs (Chasing Cars)
• Adds leather trim, larger infotainment screen, and additional driver-assist tech

2024 Prado Altitude price

• $92,700 before on-road costs (Chasing Cars)
• Sporty off-road package with unique styling elements

2024 Prado Kakadu price

• $99,990 before on-road costs (Chasing Cars)
• Flagship trim delivering “ultimate style and comfort” (Toyota Australia)
• Price increase of $12,522 over previous-generation Kakadu (Chasing Cars)

For buyers in the UAE, listings on Dubicars (UAE automotive marketplace) show an average new price of 177,400 AED across 154 listings. In the United States, Toyota USA has not yet published official pricing, but industry expectations place the starting figure around $55,000 to $60,000 based on the Prado’s positioning relative to the Land Cruiser 300.

Which is better Land Cruiser or Prado?

The Land Cruiser 300 Series and the Prado 250 Series share a badge but target different buyers. The Land Cruiser is larger, more powerful, and significantly more expensive. The Prado is lighter, more city-friendly, and easier on the wallet.

Key differences in size

• Land Cruiser 300: approximately 4,995 mm long, 1,980 mm wide (Toyota Australia (official specifications))
• Prado 250: approximately 4,925 mm long, 1,940 mm wide — about 70 mm shorter and 40 mm narrower

Off-road capability differences

• Land Cruiser: full-time 4WD with locking front, centre, and rear differentials
• Prado: full-time 4WD with locking centre differential; rear diff lock available on higher grades
• Both share Toyota’s GA-F platform; the Prado’s shorter wheelbase aids tighter trails

Engine and fuel economy

• Land Cruiser 300: 3.3L V6 twin-turbo diesel (227 kW, 700 Nm) (Toyota Australia (official features))
• Prado 250: 2.8L 4-cylinder turbo diesel (150 kW, 500 Nm) (Chasing Cars)
• Land Cruiser delivers about 51 % more power and 40 % more torque

Price comparison

• Land Cruiser 300 GX starts at approximately $101,640 AUD — about $29,140 more than Prado GX (Toyota Australia (official pricing))
• Prado is cheaper by roughly $30,000 on average across comparable trims

Which is better for daily driving

• Prado: narrower body, lighter curb weight (approx 2,315 kg), easier to park and maneuver in urban settings
• Land Cruiser: better highway ride, more interior space, but harder to park in tight city lots
• Fuel economy favours the Prado’s smaller engine — combined cycle estimates suggest 8.5 L/100 km versus 9.5 L/100 km for the Land Cruiser

Prado GX: $72,500 ·
Land Cruiser 300 GX: $101,640 ·
Price gap: ~$29,140

Is Prado worth buying?

The 2024 Prado carries a price premium over its predecessor — the GX rose $6,970 and the Kakadu jumped $12,522. But the new generation also brings a fresh platform, a thoroughly modernised interior, and Toyota’s reputation for longevity. Whether the cost makes sense depends on what you value most.

Pros of the 2024 Prado

• Exceptional resale value history — previous generations held 60–65 % of their value after 3 years (carsales.com.au (Australian automotive authority))
• Strong off-road capability with full-time 4WD and locking centre diff
• New GA-F platform improves ride comfort and chassis rigidity
• Spacious interior with split-opening tailgate for easier loading

Cons of the 2024 Prado

• Moderate fuel economy — 2.8L diesel returns approximately 8.5 L/100 km combined
• Some owners report infotainment responsiveness lags class rivals (CarsGuide (Australian automotive reviews))
• DPF issues reported on some 2024 models during city-only driving cycles
• GX no longer offers a third row, limiting flexibility for larger families

Resale value

• Previous-generation Prado consistently ranks among the top 3 SUVs for retained value in Australia (carsales.com.au)
• Strong demand for used Prados suggests the 250 Series will follow the same pattern

Running costs

• Scheduled servicing intervals: every 6 months or 10,000 km (Toyota Australia (service schedules))
• Typical annual service cost: $400–$600 depending on grade and location
• Insurance premiums tend to be higher than mainstream SUVs due to off-road capability classification

Which is better, Ford Everest or Toyota Prado?

The Ford Everest has emerged as the Prado’s strongest mainstream rival in Australia. Both offer seven seats, a diesel engine, and genuine off-road ability — but they approach the brief from different angles.

Three key dimensions, one split: the Everest costs less and offers more modern tech, while the Prado counters with stronger resale and a deeper off-road heritage.

Price comparison

• Ford Everest Ambiente 4×4 starts at roughly $56,000 — about $16,500 less than the Prado GX (Ford Australia (official pricing))
• At the top end, Everest Platinum (~$77,000) undercuts Prado Kakadu (~$99,990) by approximately $23,000

Engine and performance

• Everest’s 2.0L twin-turbo produces slightly more power (154 kW vs 150 kW) and identical torque (500 Nm)
• Everest offers a 3.0L V6 turbo diesel option (184 kW, 600 Nm) on higher trims — a clear power advantage
• Prado’s 2.8L is a proven workhorse with a reputation for longevity over 300,000+ km

Interior and technology

• Everest offers a 12.4-inch touchscreen as standard across all grades
• Prado reserves its 12.3-inch screen for VX and above; GX and GXL make do with a smaller unit
• Everest’s Sync 4 system is widely regarded as more responsive than Toyota’s infotainment interface (CarsGuide (comparison review))

Off-road capability

• Prado maintains an edge in extreme off-road scenarios thanks to its proven suspension geometry and aftermarket support
• Everest offers Terrain Management System with selectable modes but lacks the Prado’s front diff lock option
• Both vehicles offer 3,500 kg braked towing capacity, making them equal for caravan and boat owners

Reliability

• Prado consistently ranks above Everest in long-term reliability surveys (carsales.com.au)
• Everest’s 2.0L twin-turbo has some reported injector and EGR issues on earlier models
• Prado’s simpler 2.8L single-turbo design is easier to service and repair

What is the most common problem with a Toyota Land Cruiser?

No vehicle is invincible, and the Land Cruiser nameplate — including the Prado — has its share of reported issues. Most are age-related, but some carry over into the 2024 model.

Common issues on older models

• Rust on rear tailgate and lower body panels, especially in coastal regions and high-salt environments
• Front suspension bushes wearing earlier than expected — typically around 80,000 km
• Air-conditioning evaporator failure on 150 Series models (2010–2023), a known weakness

Known 2024 Prado issues

• Diesel particulate filter (DPF) regeneration issues reported on some vehicles used solely for short city trips (CarsGuide)
• Infotainment system lag and occasional touchscreen unresponsiveness on early production units
• Split-opening tailgate mechanism has required adjustment on a small number of vehicles

Electrical problems

• Reports of battery drain on models with heavy accessory loads (winches, extra lighting, long-range fuel tanks)
• Parking sensor false alerts in wet weather reported by some owners on owner forums
• Overall electrical reliability is above average compared to segment rivals

Suspension wear

• Front lower control arm bushes typically need replacement between 80,000 and 100,000 km
• Rear air suspension (Kakadu and Altitude) has occasional compressor failure — repair cost approximately $2,500
• Aftermarket heavy-duty suspension upgrades are popular among owners who regularly tow or carry heavy loads

Diesel particulate filter issues

• 2024 Prado 2.8L diesel requires sustained highway driving to complete DPF regeneration cycles
• City-only driving can trigger warning lights and reduced performance
• Toyota recommends weekly 20-minute highway runs for urban-based Prado owners (Toyota Australia service guidelines)

Confirmed facts and what remains unclear

“The new-generation Prado represents a significant price step over the outgoing model, but the GX’s $6,970 increase is partly offset by additional standard safety equipment and the new GA-F platform.”

— Chasing Cars (automotive pricing authority), 2024 Prado pricing report

“The Kakadu is the flagship grade that delivers the Prado in ultimate style and comfort.”

— Toyota Australia (official manufacturer), Prado range page

What these two perspectives reveal is that the Prado’s price story has two audiences: entry-level buyers who see a leaner GX with a higher price tag, and luxury buyers who get more equipment but pay a flagship premium. Both groups are paying for the 250 Series’ improved chassis and safety story — but at very different entry points.

For Australian buyers weighing the 2024 Prado against its rivals, the decision comes down to how long you plan to own it. Short-term ownership (under 3 years) favours the Prado’s resale strength, making the higher upfront cost recoverable. Long-term ownership (7+ years) rewards the Everest’s lower entry price and cheaper servicing. For buyers in the UAE, the 177,400 AED average price reflects a market where the Prado competes with the Nissan Patrol and the Toyota Land Cruiser 300 — two heavier hitters that push the Prado into a value niche. For US buyers still waiting on official pricing, the $55,000–$60,000 expected range would place the Prado in a sweet spot below the Land Cruiser 300 and above the 4Runner.

Related reading: Renew Rego NSW: Steps, Costs and Renewal Methods Explained

For a detailed look at what the updated 2025 model brings, check out our 2025 Prado review and pricing.

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